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Sign up Black Bowmore DB5: Uniting Icons of Motoring and Whisky
The Black Bowmore DB5 1964 unites the iconic Aston Martin with a Scotch to match.
By Alex Martin | December 22 2020
The Black Bowmore DB5 by Bowmore and Aston Martin
Any storied brand can trace back to a seminal moment that put it on the road to success. For both Bowmore Whisky and Aston Martin, it arrived in 1964. For Bowmore, the year marked the arrival of a steam boiler that brought an end to coal-fired production. It was the first distillation from this boiler that produced a spirit that became one of the most sought-after whiskies in the world, the Black Bowmore. For Aston Martin, 1964 was the year the DB5 car captivated audiences in the iconic James Bond film
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As 2020 draws to a welcome close, we all look forward to 2021 with renewed hope and optimism. It has been a very difficult year for the majority of businesses, and this has not excluded the luxury industry.
Non-essential retailers have been closed across the world for great swathes of 2020, meaning the only option for selling luxury goods such as jewelry, fashion and cars was online. This brought with it new challenges, especially for those brands who had not invested in digital before the pandemic hit. Yacht and luxury travel businesses were put on hold. Michelin Star restaurants and exclusive bars and nightclubs were closed indefinitely.