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on the label. you can t see them. so we by nature are drawn to food that s inexpensive. so i was able to go into these chemistry labs that work for the food industry called flavor houses where their main job is to reduce the cost of ingredients used in products so we get really excited about that. i found internal documents that target us as variety seekers because we love by instinct variety in food. that s why you walk in the cereal aisle and there s 200 varieties of sugary starch because the brain gets really excited about that. but the most critical thing that the food industry is using is speed. speed is a hallmark of addiction. the faster a substance hits our brain, the more apt we are to act compulsively and there s nothing faster than convenience food in the that it s manufactured, presented to us and the way it strikes the brain. there s incredible tests people

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