the cost of living crisis is changing the way people shop. this is the bounty club in harlow, essex. there are schemes like this across the country offering heavily discounted food which would otherwise end up in landfill. there we go, that s all cauliflower. you can get two bag fulls if you re a big family for £5, so it really does help us. zoe is a full time carerfor her husband. three of her children each receive a voucher worth £75 for the duration of the holiday. but because of the rising cost of basic essentials, it doesn t stretch as far as it did last year. cereals have gone up by an extra £1.50. fruit and veg, it s gone up everywhere. and that s another reason why we come here. don t be proud. come and help yourself. we were proud, but we come once a week. for me, this is a good thing. the government says it s invested more than £200 million into holiday activity and food programmes in england to help support families on low incomes.