very good friday morning to you, i m jim sciutto. friday, not a day too soon. i m erica hill. good to have you with us this morning. a significant milestone to tell but in the justice department s two-year criminal investigation into the january 6th insurrection. former vice president mike pence subpoenaed by the special counsel investigating former president donald trump and his role in the attack on the capitol. just ahead, we will take you closer look at what kind of information the special counsel and what to get from the former vp. plus in the midst of so much devastation there are at least a few miraculous stories of survival in turkey after that massive earthquake. a family of six, two parents and their four children, together, lifted from the rubble after being buried for nearly 102 hours. hope for finding more people alive dwindling, though. the death toll has climbed above 22,000 people. those who survived are facing a secondary disaster. the humanitarian x-cris
that really had people talking. that bud light one i think is a great example of one that i think will stand out because it s so different than what bud light is used to doing in the past. more about slapstick humor, more in your face. this is much more subtle. there s that element of romance even in there that s so different than a traditional bud light ad. celebrities are always a big driver of interest. brands really lean into big names, household names that consumers know so help drive interest. i think those will do really well. i think there s also this trend around the use of the qr code. i don t know if you remember last year you saw the crypto coin base with that bouncing qr code, that s all it did, just bounced around on screen but it really got people s attention. it crashed coin bases site. you see brands lean into and use qr codes looking to build on that moment. avocados from mexico, michelob ultra, netflix, you will see qr
right to vote. en even the stupid ones? can i be honest with you. it stinks. nobody is going to the moon. some why not? it s too far. it s far. . like i was saying, it s ftx, a safe and easy way to get into crypto. ehhh, i don t think so. and i m never wrong about this stuff. i legitimately laughed like a sitcom. my absolute favorite was the bouncing qr code. because me, like so many others, i was up there chasing it around with my phone like a cat with a laser pointer just to see what the qr code is going to take me to. it took me to coin base landing page. it was absolutely drill kwrapbt. it s not the kind of thing you