website and want them to look at them. you want them to buy. i have a question for you, i m assuming that advertisers are paying for this, they are paying more for it because it is working. they are getting click-throughs to it. a lot of it is more about the traffic. when companies have traffic and are trying to find stay teenageric ways to get the visibility, things like those and whatnot do come at a pretty good rate with a captive audience. but i can tell you i think what happens is over time people start to become resistant to it and click back and the branding doesn t work as well. you also need to think as somebody running the website, is the increased revenue i m getting from this ad worth maybe people not coming to my site anymore. yes, it has been proven when you add certain things like this the bounce rate of these sites increases rather dramatically. the bounce rate meaning people come in and bounce right back off. this is such great information. thank you fo