platform, and you know, zuckerberg is said to have really prioritized this idea of meaningful social engagement. so that became the factor or the indicator that facebook most directly pursues, and it s not just tracking lights and seeing what people scroll through. it s tracking what people comment on, and this inflammatory content draws more of those sorts of comments, and therefore it s distributed to more people. this is a direct decision to increase visibility, to increase the effectiveness and the scope of the platform. that is a bottom line money driven decision because it goes to their ability to charge bigger and greater advertising rates to their customers, so there are intentional decisions here to do things that they know are more dangerous for the purpose of increasing growth and increasing corporate revenue. that s a very very dangerous