get this speaker and speak into it and give me a box of diapers. and diapers arrive out next day. what s the biggest seller on the prime day sale the amazon little echo speaker. ainsley: they have programmed theirs to say play fake news. and then mainstream media plays. play real news and fox news plays. steve: very nice. brian: does it bother you that it s eviscerating retail? no. it s changing retail. it s a dynamic force. brian: i can t find a strip mall that s open. does that bother you? you will see ghost malls in part because of amazon. ainsley: so convenient. look at the price structure. steve: mom and pop stores across america that have to close. they say that about wal-mart. amazon is taking on wal-mart. knocking them down and charge charging ahead. steve: wal-mart bottom jet the online retailer hoping they could rival amazon but they are not even close now years later. that s true.