and cheese market to introduce kim chi to a new base. she takes it to the next level, makes it organic. it s not kim chi sold in a bucket to china town. it s different from what s able. a san francisco based food and beverage entrepreneur recognized early on lauren s marketing approach that used a non-ethnic looking bottle design and non-ethnic distribution strategy was catching on with mainstream shopper. have you had kimchi before? today, lauren is at an orange county whole food supermarket that sells her products and offering kimchi inside a grilled cheese sandwich. it mellows out the flavor. the sample is from a recipe of a book she just published introducing the kimchy. i pushed the kimchy cookbook, 60 modern ways to ed kimchi