DBusiness Magazine
Charles Bloom // Photo courtesy of Health Alliance Plan
Dr. Charles Bloom has been appointed to the position of senior vice president and chief medical officer of Detroit’s Health Alliance Plan (HAP). Bloom is responsible for overseeing HAP’s health care management team as well as health care and quality activities. He also leads the development and implementation of HAP’s clinical and operational programs in partnership with the region’s health care providers.
Prior to serving in this role on an interim basis, he served as HAP’s vice president, utilization management and provider relations.
“Dr. Bloom has done an exceptional job overseeing HAP’s health care management team,” says Dr. Michael Genord, president and CEO of HAP. “His background in emergency medicine and ability to remain calm in high-stress situations has served us well as we have had to respond quickly to member needs during the COVID-19 pandemic.”