Stock.adobe.com
By DIANA CHANDLER
Baptist Press Apr 4, 2021
Bible sales were strong but engagement no better than 2020. Stock.adobe.com
PHILADELPHIA (BP) â Americans bought more Bibles in 2020 as the COVID-19 pandemic spread, industry leaders said, but a major study shows Bible engagement during the pandemic was no greater than the previous year.
Both Lifeway Christian Resources and Thomas Nelson Bibles saw increases in Bible sales, which a Thomas Nelson executive described as an increase seen industry wide.
But the American Bible Society (ABS), in conducting both its annual State of the Bible research in early 2020 followed by a special COVID-19 study months later, found that Bible engagement slacked after the pandemic began.