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New DRY Botanical Bitters & Soda line helps DRY Soda Co. return to zero-proof lifestyle mission With the upcoming launch of a line of DRY Botanical Bitters & Soda, the Dry Soda Co. returns to its roots as a zero-proof lifestyle pioneer at a time when the sober-curious and reduced-sugar movements are gaining momentum and consumers increasingly are seeking sophisticated options featuring botanicals.
The launch also serves as a course-correction for the company after a brief detour into the better-for-you soda space with the short-lived 2018 launch of the now discontinued DRY Zero Sugar line of organic colas, which company CEO Sharelle Klaus says threatened to take the company down the wrong path.