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Why businesses are reining in birthday rewards

Reward programs, including birthday freebies and discounts, have been a way for brands to build loyalty and incentivize spending, but businesses are scaling back.

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No more free coffee on your birthday? Companies rein in customer rewards programs — here s why

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy,

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No more free coffee on your birthday? Companies rein in customer rewards programs -- here s why

WASHINGTON Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy and customers are taking notice.

United statesJulie ramholdMarshal cohenLeora lanzRed robinBoston university school of hospitality administrationAssociated pressBeauty insiderBoston universityAssociated pres

No more free coffee on your birthday? Companies rein in customer rewards programs — here s why | News, Sports, Jobs

No more free coffee on your birthday? Companies rein in customer rewards programs — here s why | News, Sports, Jobs
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No more birthday freebies: Why some companies are reining in their customer rewards programs

No more birthday freebies: Why some companies are reining in their customer rewards programs
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