How Chevrolet is Reaching Out to Younger Buyers for the 2021 Chevy Silverado
Chevrolet is starting a new advertising campaign trying to draw in new, younger buyers for the 2021 Chevrolet Silverado. See how the auto giant is diversifying its message.
Advertisement
Chevrolet is starting a new advertising campaign on TikTok for its popular 2021 Chevrolet Silverado, to reach a younger and more diverse audience. The new music video features the artist BRELAND and his song “My Truck.” The lyrics in the original song have been changed to highlight the 2021 Chevrolet Silverado.
“Chevy is a brand that loves celebrating trucks and the people who own them,” said Steven Majoros, vice president of Chevrolet Marketing. “BRELAND’s song, ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck cus
RESPECT Interview: Platinum Country Artist Breland Talks Success Of My Truck Single, Collaboration With Chevrolet + Much More
respect-mag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from respect-mag.com Daily Mail and Mail on Sunday newspapers.
COVID-19 Update: $20M Donation Leads to New Name for EMU College, DEGC Distributes $4M+ in Grants to Small Businesses, and More
dbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dbusiness.com Daily Mail and Mail on Sunday newspapers.