CES 2021: Bose vs JLab, Unexpected Rival in New Wearable Tech
Will JLabs new product force Bose to shift its direction for its sunglasses range?
01/20/21 AT 6:14 PM JLab JBuds Frames are a re-think of Bose Frame s incorporation of miniature speakers to glasses frames Photo: JLab
KEY POINTS
The JLab JBuds Frames address the limitations of Bose Frames of being limited by a single frame
These new products come at only a small fraction of Bose Frame prices
The JBuds Frames matches Bose Frames in functionality, even surpassing it in some areas
Bose opened up a new wearable category when it built mini-speakers into sunglasses, and has incrementally increased its range from Bose Frame Alto to the new Tenor and Soprano models. However, at CES 2021, JLab announced JBuds Frames Wireless Audio - essentially clip-on mini-speakers that can be attached and turn any glasses frame into a personal listening device - breaking any boundaries and limitations of style and use.