Logistics firm Borzo has been betting big on its hyperlocal delivery service in India, one of its earliest and biggest markets. It is now looking to replicate the strategy in other geographies, including Brazil, Philippines, and Malaysia.
Mumbai: With the buzz around AI driven tools gaining prominence in the last six months and marketing moving towards use of various AI tools, Borzo (erstwhile WeFast), a global intra-city courier delivery service has released a marketing case study to explore the effectiveness of AI-driven advertising tools compared to those developed by human teams. In this advertising and