his name, george steinbrenner. born on july 4th, 1930, steinbrenner but together a group that bought the yankees in 1973 for $8.6 million. he ruled with an iron fist and had just one goal in mind winning. i don t like to lose. i don t like to lose for new york. i don t like to lose for yankee fans. i just don t like to lose. i m not a good loser. show me a good loser, and i ll show you a loser. he was more than a sportsman. he took over because he wanted to win and win every year. reporter: no one was immune from the wrath of the boss, office personnel, players and managers were all equal opportunity targets. i m not an easy guy to work for because i m a tough boss but i don t expect anything more from my players and people than