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let s adopt the same principle with sport, let s build. we re notjust in this to build a sport, we re in it to create opportunities and by doing that, we need to create characters that people could either associate with, disassociate with, but certainly engage, certainly make them a focal point. and it worked because on snooker, as you said quite rightly, we didn t change anyone s personality, wejust enlarged it, you know? steve davis was quite quiet and shy, so we made him the boring one , you know? jimmy white was a normal, very normal kid, but we made him the artful dodger, if you like. so, it wasn t a new idea. it was the first time it d actually been brought into sport, where being good was important, but being famous was perhaps more so. so what do you make, barry hearn, of what s happening in sport today and in particular right now? cricket, for example, has this huge controversy because there s a young england cricketer, ollie robinson, who

Focal pointDisassociate withSteve davisJimmy whiteAnyones personalityWejust enlargedBoring oneWasn ta new ideaArtful dodgerBarry hearnOllie robinsonYoung england cricketer