Former Mini styling boss to head Rolls-Royce design team
Ultraluxury brand has been without a director since 2019
Warming joins Rolls-Royce as the brand embraces electrification.
LONDON Rolls-Royce has appointed former Mini design chief Anders Warming to head up its design team, which has lacked a director since Jozef Kaban left in 2019.
Warming, 48, takes up the position July 1, Rolls-Royce said in a statement. Anders joins us as we move forward to full electrification of our brand, which will shape Rolls-Royce for decades to come, CEO Torsten Müller-Ötvös said in the statement.
Warming left the BMW Group in 2016 after six years leading design at Mini Before that he spent three years as head of exterior design at BMW. He briefly joined the Chinese-backed Borgward brand before starting his own design studio in 2019.
ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW DESIGN DIRECTOR
Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July.
Warming, 48, joins Rolls-Royce Motor Cars from Warming Design, the company he founded in 2019. His experience includes almost 20 years in senior positions in the BMW Group, including Head of Design at MINI and Exterior Chief Designer at BMW.
Outside of BMW, Warming held various senior design positions in companies including Borgward and Volkswagen.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, It is with great pleasure that I welcome a person with the depth of experience and creativity of Anders Warming to the Rolls-Royce family. As our Director of Design, he will have a key role in defining our future aesthetic direction and realising our clients dreams and aspirations. Anders joins us as we move forward to full electrification of our brand, which will sh
Former Mini styling boss moves to head Rolls-Royce design team
Ultraluxury brand has been without a director since 2019
Warming joins Rolls-Royce as the brand embraces electrification.
LONDON Rolls-Royce has appointed former Mini design chief Anders Warming to head up its design team, which has lacked a director since Jozef Kaban left in 2019.
Warming, 48, takes up the position July 1, Rolls-Royce said in a statement. Anders joins us as we move forward to full electrification of our brand, which will shape Rolls-Royce for decades to come, CEO Torsten Müller-Ötvös said in the statement.
Warming left the BMW Group in 2016 after six years leading design at Mini Before that he spent three years as head of exterior design at BMW. He briefly joined the Chinese-backed Borgward brand before starting his own design studio in 2019.
5 Dead Brands That Need to Return as EV Makers
Automotive history is rich with brands that need a second chance, and the EV age offers it. Autoweek
The advent of the EV age has given plenty of opportunity for automakers to reinvent their identities, evidenced by the launch of several electric sub-brands. But automotive history also has no shortage of past marques to build upon, whether they were electric to begin with, or offered a compelling brand identity and design.
Some dead brands have already returned after decades on ice, and have their sights set on becoming EV makers soon, like Borgward, resurrected a few years ago. But there are a few others that have been gone just about as long and featured distinctive design language or engineering that we d like to see return in some form.
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