A new advertising campaign for Bordeaux wine focuses on young wine drinkers worldwide in hopes of giving Bordeaux wines a more modern image. The campaign, dubbed "Join the Bordeaux crew," for international exports, is a collective effort and the first of its kind in about 10 years. Winegrowers from the region also plan to offer different wines, such as organic ones, to reach more consumers. In the wake of recent farmers' protests in France, which also erupted across Europe, the French government
With 270,000 acres under vine, 5,300 wine growers, 13,000 wine brands and 300 wine merchants, Bordeaux is where Bacchus is at his glorious best. | Travel
Orders for Coralie de Bouard's alcohol-free red wine have been gushing in since the Qatari owners of Paris Saint-Germain football club asked her to come up with a teetotal tipple for them.To give her "Prince Oscar" alcohol-free wine a nose of "strawberry and lightly cooked plums", de Bouard follows the same fermentation and ageing process as for her best traditional vintages at Chateau Clos de Bouard.
PARIS (Reuters) -Wine production in France is expected to fall 2% this year, with major disparities between regions after some vineyards were severely hit by fungal diseases while good weather in other regions boosted potential output, the French farm ministry said. Total wine production in France is expected to reach nearly 45 million hectolitres this year, within an initial range of 44 million-47 million projected last month, and slightly above the average of the past five harvests, the ministry said on Friday.