Lion Corporation Thailand, a manufacturer of consumer goods including Pao detergent, Kodomo baby powder and Shokubutsu oral care, is expanding into the country's 40-billion-baht pet market.
Product launches set to pick up
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published : 17 Jun 2021 at 07:10 Shoppers browse consumer products on the shelf at a supermarket in Bangkok. (Photo: Varuth Hirunyatheb)
Manufacturers of fast-moving consumer goods are ramping up marketing and advertising campaigns as they feel optimistic that the 800-900 billion baht industry will start recovering in the third quarter of this year, boosted by vaccine rollouts across the country. By the end of this month, we expect to see a significant rise in ad spend and the momentum is expected to continue through the second half of this year, Pawat Ruangdejworachai, president of Media Intelligence Group said, adding that the market will see more marketing campaigns and launches of innovative products, which were delayed from last year to the first half of this year.