BBDO Singapore and Boom Digital Media, a one-stop creative TikTok specialist, have announced a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world.
BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announces a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world.
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Derrick Jones, known to the world as D-Nice, started his career as an emcee in the burgeoning hip-hop collective, Boogie Down Productions, which was fronted by Lawrence “Kris” Parker, also known as the legendary KRS-One. As he transitioned to the turntables, D-Nice started gaining notoriety for his parties. Then the pandemic took over the world and opened up an opportunity for the Bronx, NY-born artist, who started Club Quarantine on the Instagram platform.
The talented crowd motivator told AfroTech that “Music introduced me to being creative, but technology saved my life.”
Between the time that his career had him controlling the mic and then him controlling the turntables, D-Nice worked with a digital company, Boom Digital, that built websites for artists like the late Aaliyah and R&B superstar, Tank. From there, he started his own digital company United Camps, and started creating custom websites for other artists, like Alicia Keys, as well.