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Like many parts of the hospitality and travel industry, the events sector is discovering new and more effective ways of doing business directly as a result of its response to the pandemic. Covid-induced travel restrictions forced a shift to online events and hybrid formats, blending virtual and physical elements.
But now event companies, such as leading Asian operator Riviera, are recognising that these new formats and technologies are creating better, more interactive events and are likely to become a permanent feature in future.
Benoit C Thebaut, director and co-founder of Riviera, said he expected most conferences would continue to have a virtual component to expand audience reach and engagement, and to enable host companies to reinvest costs saved on transporting speakers into better content. He said this was already happening in China where Riviera is experiencing strong growth on the back of the recovery in the domestic market.