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Macca s shows why it s good to be the driver in new summer campaign via DDB Aotearoa – Campaign Brief

McDonald’s has partnered with DDB Group Aotearoa to release a new summer campaign highlighting why ‘It’s good to be the driver’. The campaign focuses on the summer roadie, particularly the unwritten rule and universal truth of ‘Driver Tax’, the driver’s irrefutable claim on whatever the passen

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