iCrowdNewswire Mar 2, 2021 7:15 AM ET
Some use the term “marketing” as a fashionable analog of the word “sales”. Sales are definitely part of the marketing process, but marketing is much more important. Others understand this word as activities for the promotion and advertising of goods and services. Again, these are all components of marketing.
In fact, marketing is a much deeper and more comprehensive concept than just promotion, advertising and sales. In the broadest sense, marketing is a generalizing concept that, among other things, determines the company’s place in the market in relation to competitors, its competitive advantages, as well as the company’s choice of promising market segments that it plans to serve.