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Grubby raises £800k to expand plant-based recipe kit offering

Plant-based recipe kit start-up Grubby has raised more than £800k to help grow the business. Founded by Martin Holden-White in 2019, Grubby is poised to take advantage of growing demand for meal kits, food delivery and plant-based. It has served more than 50,000 meals since making its first delivery in May 2020, with sales up 130% to £135k in the first quarter of 2021, compared with the final three months of 2020. Grubby surpassed a £720k target on crowdfunding platform Crowdcube, with £684k raised from angel backers, including Skyscanner founder Bonamy Grimes, WorldFirst founder Jonathan Quin and Instant Offices Group founder Rob Hamilton, prior to the start of the campaign, with an additional 210 crowd investors joining the business.

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