Packaging plays a vital role in keeping the product fresh, damage-proof and acts as an efficient marketing tool. The fresh food packaging market has been growing in tandem with the growth of the food packaging industry. The fresh food packaging market is segmented based on material, pack type, application, and region. The growth of fresh food packaging has been witnessed due to the growth in the meat products and vegetables application.
In terms of value, the polypropylene segment is projected to account for the largest share of the Fresh Food Packaging, by material, during the forecast period.
Polypropylene (PP) has a clear, glossy film with high strength and puncture resistance. This material is not affected by changes in humidity. It has moderate permeability to gases and odors and a higher barrier to water vapor. These properties enable the use of polypropylene in the production of a wide variety of food & beverage packaging solutions.