When famous Italian natural beauty brand Dottoressa Reynaldi decided last year to enhance its fragrance offer, it called on Coverpla’s Italian subsidiary to help.
The project took shape in four new fragrances Bois Tonic, Rose Taif, Blossom and Tiaré, thanks to which the brand intends to modernize its cologne and eaux de parfum collections in line with market trends. “We wanted a product that was particularly elegant with purely defined lines that would seduce both the Italian and.
The French fragrance house introduced at the in-cosmetics Global show in Paris last month, a collection of eight innovative perfumes designed using raw materials derived from by-products of the food and wooden furniture industries.
As far as perfumery and cosmetic ingredients are concerned, upcycling is one of the most powerful trends of the moment. The growing interest in these new generation of sustainable materials, led the way to the launch of several ingredients resulting from this.