judgment about trust. tonight, one of the leading republican candidates, if not the leading republican candidate, is failing the trust test. sure, all politicians shade the truth and spin the facts, but what we re about to show you, the first paid television ad for romney for president television campaign crosses the line. reprehensible in any campaign. but more so for this one because of the profound challenges facing the country. watch and listen. we need a rescue plan. it s going to take a new direction. if we keep talking about the economy, we re going to lose. lose. lose. reporter: one more time. just that last snip it from the president. if we keep talking about the economy, we re going to lose, lose, lose. reporter: powerful stuff, right? especially with high unemployment and sluggish economic growth. yes, powerful stuff if it were honest, fair, context chul. listen here to senator obama late in the 2008 campaign. senator mccain s campaign actually said and i