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Dezeen promotion: furniture company Boffi De Padova has opened a new showroom in Chelsea, London.
Overlooking Sloane Square, the showroom was envisioned in line with the art direction of Piero Lissoni and designed by the Boffi De Padova creative division helmed by Chiara Tombari.
Boffi De Padova has opened a showroom in London s Chelsea
The 900-square-metre space spans three floors and is dominated by a sculptural helical staircase that twists up through the showroom.
Sheet metal covers the staircase, underscoring the industrial aesthetic of the retail space, which features anthracite-grey walls and expansive windows.
A helical staircase is clad in metal
The modular sofa has been designed for comfortable support with angled armrests and deep seats.
About Dezeen Showroom
Dezeen Showroom offers an affordable space for brands to launch new products and showcase their designers and projects to Dezeen s huge global audience.
As well as benefiting from exposure to Dezeen s three million monthly website visitors, products featured on Dezeen Showroom will be included in our Dezeen Daily newsletter sent to 170,000 subscribers and benefit from Dezeen s incredible SEO.
Dezeen has the highest SEO ranking of any design website with a domain authority of 87, according to SEO analytics service Moz, meaning products listed on Dezeen Showroom are more likely to be found by searchers, while links from Dezeen Showroom to your site will be more valuable than from any other design site.