The Season Of Giving: How COVID-19 Has Changed Charity
A Corner Market grocery store customer places a dollar in the iconic Salvation Army donations collections bucket in Jackson, Miss., Wednesday, Nov. 25, 2020, as a bell ringer, unseen, wishes customers a Happy Thanksgiving, while non-vocally soliciting for donations.
Rogelio V. Solis / AP
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Charity | UTR
This is the time of good cheer and goodwill towards all â the season of giving. 75 percent of Americans say they give to charities during December, but more of them are choosing to give directly to individuals. And the pandemic has disrupted the way charities connect with donors. Blame COVID-19 for this yearâs smaller number of Salvation Army red kettle bell ringers. Now, at a time when the need is at historic levels, charities are at risk of losing the nearly one third of their annual donations, traditionally collected this month. Whatâs more, 2020 has changed how giving happens, who donors give to, and