new phone which very incremental. you can use fingerprinting to unlock it. ios 7 operating system which you can put on your existing iphone 5 is actually, i think, has gotten great reviews. johnny is a genius. amazing story. interesting to see what moves forward and i love how steve jobs hid in the lab didn t like the business side of it. i don t care about my fingerprint unlocking phone. i want the phone to work better. it provides security for the phone. nobody can state. i want allows you to make a phone into an identification device you can use it for purchasing. fast company bob safian. educate me. the new cover inside the apple design lab, how johnny everyone vi defied expectations. the school s information chancellor will share his
part this. if there s one thing that ceo tim cook doesn t want people to know is what dwells behind his company s signature. as a result most efforts to explain design at apple end up reducing a come plebs 37 year history to bromides about simplicity, quality and per effects. so fast company set out the remedy that deficiencies. it wasn t easy. precious few designers have left sir johnathan ive s industrial design group since he took over in 1996, two quit, three died, what we found is that the greatest business has risen to become the most valuable company in the world is completely misunderstood. bob, how so apple has been tremendously successful in buildi in ing mys
that was 1971, really for four decades, there have been relations between the government and the media because they can t restrain me from publishing. i will go to the government and say, i ve got details about this cia operation and there is a dialog, very constructive dialog, that goes on. the ap did precisely this. they went to the government and held the story. and then the government turns around and says, oh, my god, we ve got a leak so we re going to issue this very broad subpoena for 20 telephone lines. well what that could do, quite likely, is chill the relationship so reporters will say why the hell should i go to the government. exactly. they re just going to go after my records. exactly. bob, you raise a couple of different questions which we re going to get deeper into the package here in our first 20 minutes of the show.
quote, kicked apple s butt, google maps. closing in, continues to involve apple. trying to like heck to make themselves ket competitive in that map space. i keep driving into lakes. who s missing? louis. phil griffin says he s the future of tv. maybe next year we ll keep our eye. i like that. fast company s 100 most creative business people, make sure you get it. bob safian, this is great. by the way, unlike those shameless hacks at gq, i bet there are no pictures of kate upton in here. well, i m not so sure. no, no. is there? nate silver. bob woodward is coming up straight ahead. more morning joe in just a moment.
i mean it makes your head hurt. there are so many examples of things going on that are abusive, where they are clearly singling out tea party conservative groups in a way, you know be where were the other people in the irs saying, hey, wait a minute, what are we doing here? the you know, if we just got a bureaucracy run wild or do we have a situation where there s no communication up through the treasury secretary to the white house. that s the big question or one of those that needs to be answered. let s bring in chuck todd right now. chuck, i mean the question that arises, and bob brought it up and somebody else brought it up a at 6:00 a.m. this morning, where were the whistle blowers? if the rampant abuse was going on, the targeting of some questions, what books are you all reading? what books are you reading? this is frightening. not one person, not one