Fresh-Link Produce hires General Manager for Eastern division
Bob Ritchart, a 25-year veteran of produce sales, grower management and employee development has joined the Fresh-Link team as General Manager of the Eastern division, located in South Georgia. In this role, Bob will be responsible for increasing growers throughout the Southeast to meet the rapid growth of the division, increasing commodity offerings, and adding additional sales professionals.
Ritchart started his produce career in1996 with C.H. Robinson Company in their Tampa office brokering melons and importing tropical items from South America. From there he moved to Rosemont Farms where he continued with imports and began working with eastern growers, eventually moving into management. In 2013, he joined Sweet Life Farms as Sales Manager for strawberries and cantaloupe out of Plant City, and then two years later moved to GA to manage dry veg sales for Lewis Taylor Farms. In 2019, Bob took a break from the produce i