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By February 18, 2021 The mission of the National Watermelon Association, the oldest fruit commodity association in the United States, remains largely unchanged from what it was pre-COVID-19, but with restrictions on travel, in-person conversations and meetings with policy makers, the means by which that mission is pursued has changed. “Last March, everything changed,” said Bob Morrissey, executive director of the Lakeland, FL-based National Watermelon Association. The focus is now on constant electronic communications. The NWA is certainly not alone in that regard, he noted, as virtually all of his peers who run produce organizations or, for that matter, any other non-profit, have had to take a completely different approach in how they go about doing what they do for their members.

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