value by sharing this piece with my customers. how do you make it real and how do you make it i mean everyone says authentic now so i ll say how do you make it authentic, it s annoying now sort of, how do you make it so you re not just talking about yourself all the time. what she said is so important. i love boating. i share my boating lifestyle. if i share too much it becomes completely irrelevant for the people i serve. what we want to ask ourselves is what is the story we re trying to tell. right. how do parts of our life tell that story. and there are some parts that don t. so that s the question. you know we re always playing a role and the question is what role are we playing in front of our customers. what do we want them to know about us and that s what we share. put yourself in their shoes, right? how will this be received by them? yes. let s move onto the next question about getting your name out there. i have a small business that help the community as it