Ever since its arrival on the market back in 2020, the BMW R 18 cruiser motorcycle has positioned itself as a rival to Harley-Davidson. Because neither H.
When BMW Motorrad introduced the R 18 cruiser three years ago, it made no secret it was going after Harley-Davidson and its dominance in the cruiser segm.
German bike maker BMW made a glorious comeback to the cruiser segment back in 2020, when it unleashed upon its competitors, but mainly Harley-Davidson, t.