The Boutique Lifestyle Leadership Association (BLLA) held its 11th annual Boutique Hotel Investment Conference on June 7 and 8 in the heart of New York City at Florence Gould Hall. The conference brought together passionate participants to collaborate on shaping the future of the independent boutique hotel landscape. Distinguished leaders from around the world gathered to explore various topics that independent hospitality businesses face today as well as contemplate the growing interest from investors. From “F&B as a Recipe for Success” to discussing “The largest sales transaction since the Pandemic” with The Pomeranc Brothers, and “A Casual Conversation on Funding, Innovation & Startups,” the wide range of themes encapsulated the spirit of hospitality. Over two days, the event fostered an open and candid dialogue among prominent industry representatives, igniting the spark for transformative progress within the boutique sector.