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The social media space continues to represent one of the most powerful investment opportunities for investors over the long-term. From a marketing standpoint, it has become the only game in town.
According to a new report out this year from SmartInsights.com, more than half of the world’s population now uses social platforms on the internet. Furthermore, younger users – the Millennials and Zoomers – are more likely than other groups to make consumer decisions based on research that includes social networks. In fact, nearly 50% of all consumers aged 26-34 years old research products online via social networks before making purchase decisions.