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JetBlue Airways sees itself adding a business line that is different from flying planes namely, travel technology.
During a little-noticed talk late last week, JetBlue’s chief digital and technology officer Eash Sundaram outlined a plan for JetBlue to refashion itself as a tech company and lifestyle brand, too.
“Selling an air ticket is, by far, what airlines focus on, but if we turn ourselves into a travel tech company, we’ll have a lot more products we can offer,” said Eash Sundaram, chief digital and technology officer, when speaking at Software Intelligence Forum 2021.