“Going back five years ago, data, being data-driven and especially analytics were kind of a ‘nice to have’ for companies,” Louise de Beer, Head of BI and Data Science at analytics-driven estate agent Leadhome said in the report. “Then, if you look at reports from two years ago, innovators started playing with data as a differentiator. I think where we are now is that data is becoming a hygiene factor. If you don’t have it, what are you doing with your business?”
Nevertheless, business leaders are increasingly finding that breaking down silos and centralising data storage is a challenge, according to the report. The problem ranks second to the poor organisational understanding of the value of data, it stated.
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