The headless CMS trend shows no signs of slowing. On the contrary, more brands are looking to headless to broaden their omnichannel customer experience.
Bloomreach acquires Exponea for CDP and marketing automation
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Summary:
(via Pixabay)
E-commerce experiences leave a lot to be desired. Unless you know exactly what you want and are only looking to find that product and make a purchase, most commerce sites don’t make it easy or fun to shop. Bloomreach is in the business of making the commerce experience more personalized and engaging and now it has added a new piece to its experience arsenal, a CDXP.
Bloomreach is pitched as a commerce experience platform that provides a number of features that, when integrated with e-commerce software, improve the shopping experience. These include search, merchandising, content management, recommendations and SEO. According to the company’s numbers, it powers 25% of all retail commerce experiences in the United States and the UK.