Crypto asset manager Grayscale Investments has formed a partnership with the NFL team the New York Giants.
Grayscale Offers Sponsorships and Seminars
According to Grayscale, the firm will primarily act as the sponsor of upcoming events, including home games, the Giants Foundation Golf Outing, and the Giants Training Camp.
Grayscale will also host optional educational seminars on cryptocurrency for team personnel on a yearly basis.
Giants Chief Commercial Officer Pete Guelli has stated that Grayscale will guide it “in navigating the cryptocurrency ecosystem,” adding that the firm “has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”