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Walmart Overhauls Media Unit in Push to Become Ad Titan

Walmart Overhauls Media Unit in Push to Become Ad Titan Bloomberg 1/28/2021 Thomas Buckley © Photographer: Michael Nagle/Bloomberg Packages move along a conveyor belt inside a Wal-Mart Stores Inc. fulfillment center in Bethlehem, Pennsylvania. (Bloomberg) Walmart Inc. plans to ramp up growth in its digital media business as the world’s largest retailer seeks to become a top-ten advertising platform in the U.S. within five years. The media group, which will be renamed Walmart Connect, will offer targeted ads on e-commerce platforms such as Walmart.com and the Walmart app to shoppers as they’re purchasing in real time, the company said Thursday in a statement. Walmart will also allow brands to advertise on almost 170,000 digital screens at self-checkout kiosks and on TV walls in more than 4,500 stores.

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