By Flavor Producers
While orange is the leading fruit flavor for all new beverage launches over the last 5 years (Mintel, 2020), the growing consumer demand for the exotic fruit profiles has resulted in a positive demand shift by consumer social mentions at home and in restaurants for Clementine, Navel, Tangelo and Blood Orange (Tastewise, 2020). This demand is not just found orange, as there is a rise in authentic, natural, and organic varietal and exotic fruit profiles from regions all around the world. Varietal profiles like Clementine, Meyer Lemon, and Bing Cherry along with more exotic fruits like Lychee and Yuzu are adding a premiumization along with a sense of authenticity to consumers. These natural profiles require innovative approaches by procurement specialists to source the raw materials from the named fruit in order to allow for front of pack labeling for customers. The benefits to product developers are to offer consumers these natural and organic specific varietal