each time a blog visitor clicks on an ad, google s advertisers pay the blogger a small pea. you don t have to have a large site to have them. you can sign up to $30 a mon. once you hit a certain amount of traffic, it took off. he says he now makes around $100 a month from google ads. it can t be the only source of advertising revenue. selling products like their books and plans is the more important part of their strategy. to sell the products steve sells them and jay comes up with ideas of things to sell. you sell somebody else s product. you usually get a percentage. they may be competitors, but they say cooperation and links between their sites is another key factor. kent sells one of my plans,