Twitter’s new identity reflects the messiness of life online
Created by Twitter’s in-house team and French studio Irradié, the social media platform’s refreshed branding features an “intentionally imperfect” aesthetic and new brand font, Chirp 01/02/2021 7:43 am
Twitter has had its fair share of ups and down since its inception in 2006. In the past year alone, it was accused of contributing to the spread of pandemic-related misinformation, became the focal point of high profile cancellations including JK Rowling and, most recently, permanently suspended Donald Trump’s account for inciting violence following the storming of the US Capitol.
In the wake of a turbulent 2020, the social media platform has unveiled a new visual identity and design system – its first refresh in five years – which aims to reflect the nuanced reality of the Twittersphere.