in the 1950s coming to life isn t just for kids, with fans, especially women of all ages making an event of screenings. hey, living barbie girls. what do we think love e it reporter: though h the strike hut some e promototion from actctors, it came e after r months of allll-out m marketing blblitz z with tie-ins from cars. she s been an astronaut, architect, ceo. reporter: the studio even created a real pink doll house they went all-out with the marketing it made me want to see it detonators charged. reporter: part of the explosive box office, seeing oppenheimer and barbibie in the same day. barbenheimer grossing over $1100 million worldwide. they did better than i m expecting i m happy to see a well-made fun movie