this is basically the consumer base of disney. i think the focus is to see where people are going in a particular park and they can ramp up additional resources in the area, such as if someone visits a particular character more so. this is something that s been done for a long tim time. american express, if you use your american express card higher in one blaze tha place te other, they ll send you a coupon to patronize the business more. this is par for the course, where we re going as a society going forward. heather: but is it a good thing that everything you do these days is monitored in one way or another. cara and darren, thank you both for joining us. we appreciate it. always a pleasure. thank you. thank you so much. heather: have a great day. and we will be right back. do you want me to go first or do you want to go first, brea?