BY
Jasmine Giuliani ON 15 March 2021 6 min read
Sustainability is a big conversation across industries and Australian beauty brand Bondi Sands isn’t afraid to get amongst it.
Marketing speaks with Alexandra Peek, the CMO at Bondi Sands about growing a quintessential Aussie brand, influencer marketing and the journey towards sustainability.
Bondi Sands was launched in 2012 and it quickly became Australia’s most popular self tanning brand on the market. Peek believes that Bondi Sands filled a gap in the market by selling “a quality product at an accessible price point”. Co-founder Blair James had experience running a lucrative spray tanning company. Together with fellow co-founder and entrepreneur, Shaun Wilson, they pounced. The competition at the time was mainly premium products that weren’t accessible to most consumers, or worse, the products that were affordable but streaky and prone to leaving an ‘oompa loompa’ complexion.
Bondi Sands is looking to help consumers get a sun-kissed look without having to hit the beach.
The latest launch from the brand is the Pure collection, which features its signature streak-free formula, but comes in packaging created from ethically sourced and 100% recyclable materials.
Featuring a formula that contains hyaluronic acid to keep skin hydrated, as well as vitamins C and E, the collection has been dermatologically tested and is suitable for those who have sensitive skin, the company said.
Products part of the Pure collection include:
Self Tan Foaming Water, available in light/medium and dark shades for $27, contains a dye-free formula that provides a bronzed glow in six to eight hours. No-wash off is required and it features a zero metal foam head;
Bondi Sands Pure gives skin a sun-kissed complexion drugstorenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drugstorenews.com Daily Mail and Mail on Sunday newspapers.
BEFORE MY ACTUAL HEART BREAKS
by Tish Delaney (Hutchinson £14.99, 384 pp)
Mary Rattigan dreams of escaping her toxic family background in Northern Ireland to seek her fortune in the U.S. But accidentally becoming pregnant at 16 puts paid to all that. Instead, a hasty wedding is arranged to handsome local farmer, John Johns.
Despite not being the father of Mary s daughter, John dotes on the child. His relationship with Mary, though, is fraught with problems and the pair live in a state of near estrangement.
Mary is an eloquent narrator, conveying her and her husband s pain with exquisite and moving precision. The loneliness, grief and long-lasting repercussions of trauma are achingly real.
Australian self-tanning and skin care brand Bondi Sands has outlined how it aims to become a leader in the sustainable beauty arena by focusing on packaging, ingredients and CSR.
Founded in Australia, Bondi Sands first launched in August 2012 and is currently is available in markets such as the US and UK in addition to its home market.
In the past two years, the company has been working on taking a more sustainable approach to its business.
“We started looking at going into this direction probably two years ago now. For most of our products, the packaging is made out of multiple parts – like springs and such. We started to become very aware of our own footprint. We saw it as an opportunity as well, not just to create a product that was sustainable, but create a product that would work better,” said founder and CEO Blair James.