/PRNewswire/ Today, Pepsi officially announces the first-ever Dig In Day, a celebration of Black-owned restaurants and chefs across America. On Saturday,.
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Grubhub Inc (NYSE: GRUB) has teamed with The Greg Hill Foundation s Restaurant Strong Fund on an initiative to provide $5,000 grants to independent restaurants struggling to regain their stability in the aftermath of the COVID-19 pandemic tumult.
What Happened: Between May 25 and June 5, the new Restaurant Stronger program will accept grant applications from restaurants with five or fewer locations in Atlanta, Boston, Chicago, Las Vegas, the Los Angeles metro area, New York City, Philadelphia, Portland, Sacramento, San Diego, the San Francisco Bay Area, Seattle and Washington, D.C. Grants will be fully distributed to restaurants by June 11
The program will be supported with a $2 million donation from the Grubhub Community Relief Fund, and it is the second phase of an endeavor that began with the Winterization Grants initiative launched late last year which allocated $2 million in grants to nearly 200 independent restaurants.
Black-owned restaurants contribute to the American experience, Pepsi introduced
Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.
Dig In aims to generate at least $100 million in sales for Black-owned restaurants over the next five years. The platform also serves as an invitation for Black restaurateurs to tap into a variety of resources available from PepsiCo including business services, training and mentorship. Both timely ways to support Black-owned eateries that are facing systemic barriers, which have been worsened by the pandemic.
“Our mission to connect Black-owned restaurants with the access, business acceleration, and visibility needed to thrive requires a clear call to action: