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If Not Now, When? stars Meagan Good, Tamara Bass, Mekia Cox and Meagan Holder as four best friends who are bonded by an event in high school and later navigating various challenges in adulthood with each other to lean on. The dramatic and emotional film feels like a love letter to Black women, although it was not made specifically for Black women. It was a passion project of co-directors Tamara Bass and Meagan Good, and Bass recently shared her biggest motivator as a Black entertainer.
I got to chat with writer/director Tamara Bass and she shared lots of thoughts about colorism in the industry. She did not receive the warmest welcome to Hollywood, but that hasnât stopped her. Despite receiving a bunch of negative feedback when she first began pursuing a career in entertainment, Bass has flourished, and used the criticism as fuel. Hereâs what she told CinemaBlend: